Certified Organic Production: The Experiences and Perspectives of Washington Farmers
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MARKETING PRACTICES
Did you use the following marketing channels for your certified organic products in 2007?
| Direct-to-Consumer Marketing Channels |
Yes (%) |
No (%) |
| Farmers' market |
29.6 |
70.4 |
| Roadside stand or farm store |
21.3 |
78.7 |
| Other farmers |
19.6 |
80.4 |
| Website or catalog |
17.4 |
82.6 |
| CSA or other subscription service |
17.3 |
82.7 |
| Festival or fair |
11.3 |
88.7 |
| U-pick operation |
10.1 |
89.9 |
| Direct-to-Retail Marketing Channels |
Yes (%) |
No (%) |
| Natural food store or food cooperative |
34.4 |
65.6 |
| Restaurants |
23.3 |
76.7 |
| Conventional supermarket |
19.7 |
80.3 |
| Schools, hospitals, or other institutions |
6.1 |
93.9 |
| Nurseries |
1.7 |
98.3 |
| Wholesale Marketing Channels |
Yes (%) |
No (%) |
| Processor, miller, or packer |
27.0 |
73.0 |
| Natural food store chain buyer |
23.3 |
76.7 |
| Distributor or handler |
22.8 |
77.2 |
| Independent broker |
19.7 |
80.3 |
| Conventional supermarket chain buyer |
17.5 |
82.5 |
| Grower cooperative |
16.5 |
83.5 |
| Seed company |
7.0 |
93.0 |
| Private grain elevator |
3.8 |
96.2 |
| Livestock feed company |
3.5 |
96.5 |
| Institutional food service |
3.5 |
96.5 |
In 2007, what percentage of your certified organic products was marketed to consumers living in each of the following geographic areas?
| Geographic Areas |
% of Certified Organic Products |
| In your county |
30.6 |
| In neighboring counties |
10.4 |
| Elsewhere in Washington |
14.9 |
| In the United States (outside Washington) |
19.3 |
| Outside the United States |
2.3 |
| Unknown or handled through intermediary |
22.5 |
| Nonresponses = 36 |
Did your farm offer agritourism activities in 2007? (Agritourism is tourism based on attracting visitors to farm operations. Agritourism includes farm stays, harvest festivals, farm tours, educational workshops, corn mazes, and related activities.)
| |
Yes (%) |
No (%) |
| Agritourism |
21.1 |
78.9 |
| Nonresponses = 5 |
In 2007, did you make any value-added products from your certified organic products, either on or off your farm prior to sale? (Value-added products are packaged or processed products, such as canned vegetables, salad mixes, cheese, butter, cider, wine, beer, dried herbs, bread, packaged meat, livestock feed rations, etc.)
| |
Yes (%) |
No (%) |
| Value-added production |
26.1 |
73.9 |
| Nonresponses = 7 |
In 2007, what percentage of your certified organic products were you able to sell at an organic price premium? (An organic price premium is a price greater than that of the same or similar conventionally-grown product.)
| % of Certified Organic Products Sold at Organic Premium |
Frequency |
% |
| 100% of products sold |
181 |
52.3 |
| 76-99% of products sold |
74 |
21.4 |
| 51-75% of products sold |
32 |
9.2 |
| 26-50% of products sold |
13 |
3.8 |
| 1-25% of products sold |
26 |
7.5 |
| 0% of products sold |
20 |
5.8 |
| TOTAL |
346 |
100.0 |
| Nonresponses = 10 |
In 2007, what percentage of your total farm sales was derived from the sale of certified organic products (including value-added products made from your certified organic products)?
| % of Total Farm Sales from Sale of Certified Organic Products |
Frequency |
% |
| 100% of total farm sales |
155 |
44.4 |
| 76-99% of total farm sales |
59 |
16.9 |
| 51-75% of total farm sales |
24 |
6.9 |
| 26-50% of total farm sales |
20 |
5.7 |
| 1-25% of total farm sales |
80 |
22.9 |
| 0% of total farm sales |
11 |
3.2 |
| TOTAL |
349 |
100.0 |
| Nonresponses = 7 |
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